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Sales Director (Grocery)


Job Title: Sales Director (Grocery)
Our Client: A Leading Korean Food & Beverage Company
Country: United States
Location: Brea, CA
Specialisation: Sales & Marketing
Salary: $100,000-$200,000
Job Reference: 15920
Contact Person: Leah SHI Managing Consultant
Contact Email: leah.shi@cesna.com
Job Published: 2025-08-15

Position

Sales Director (Grocery)

About Our Client

Job Summary

To provide strategic leadership and ownership of the Grocery channel. Grow our mainstream grocery business within each Retailer faster than the category and our competitors. Always creating and sustaining client satisfaction by assisting in the development of business plans and owning Samyang America’s execution strategies within the grocery sub-categories (national, regional, natural, discount). Utilizing the cross-functional support of finance, marketing, logistics, and sales support, the director role will own the P&L for the channel and deliver results based on our annual plan.

Job Description

  • All grocery customers within the United States, including a complete understanding of their goals and objectives.
  • Present targeted strategic plans to build effective and efficient brand promotion strategies and strengthen brand activation based on customer knowledge.
  • Develop and execute the go-to-market strategic plan for the channel.
  • Accountable for the execution of strategic plans for all brands to Retailers nationally. Key areas include top-line sales, share, distribution, promotion, pricing, merchandising, demand planning, financial management and bottom-line profitability.
  • Engaging in proactive, ongoing communications to provide status, opportunities, manage expectations, and needs associated with the achievement of Samyang America’s Business plan.
  • Owns the communication and transfer of knowledge of channel goals and objectives, and insights to drive understanding across relevant Samyang America cross-functional teams, understanding the importance of being the “channel expert.”
  • Review and evaluate weekly reporting tools including business planning, communication and execution framework to drive consistency and efficiency internally, as well as visibility and intelligence to the leadership team and across positions internally.
  • Assist administrative support, FPA, logistics, marketing, and others in the development of targeted strategic channel plans to build effective and efficient brand promotion strategies and strengthen brand activation based on channel consumer and brand knowledge.
  • Provides feedback and guidance of each associate within the grocery team. Provide leadership and assistance to the team to ensure the company meets and exceed our sales goals.
  • + Other duties as assigned

Qualifications

  • Qualifications:
  • To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.
  • Location ideally based in the geography of the key retail partners.
  • Education/Experience:
  • Bachelor’s degree preferred or a minimum of 10-years ‘experience in the CPG industry preferred; 7+ years of sales experience; 3+ years of personnel management. PC knowledge and skills in word, excel, email and PowerPoint; Communication skills, including listening, presentations, written and verbal skills; Insights-based, consultative selling and negotiation skills; Intermediate Microsoft Office skills including Excel with pivot tables, Word, Outlook, PowerPoint, SAP, Salesforce, CRM, and Syndicated data (IRI, Nielson, Circana).
  • Other Functions: FMCG Channel knowledge, respect with/ by the retailer and industry stakeholders; Understanding of our client's strategy; Clear understanding of client expectations; Understanding/ communicate insights; Persuasive selling; Professionalism.
  • Knowledge, Skills and Abilities: Communication skills, including listening, presentations, written and verbal skills; Insights-based, consultative selling and negotiation skills; Advanced category management knowledge, including but not limited to the “4 Ps”; Business acumen and intelligence, including market and industry trends; Good organizational and time management skills; Customer service orientation; Ongoing professionalism and ability to handle pressure.
  • Supervisory Responsibility: 5-10 people team.
  • Travel Requirements: Ability to travel within the US for customer, client or company meetings on an as needed basis.
  • Physical Demands: Ability to bring sample products to the account calls.
  • Language Skills: English is the primary language skill; however, bilingual skills may be required based on business necessity.

What's On Offer

  • Base: up to 167k for base
  • Target Bonus Structure around 20%
  • 401K
  • Health insurances
  • Unlimited PTO


Apply online or feel free to contact us directly for more information about the opportunity. Due to the high volume of applicant, we regret to inform that only shortlisted candidates will be notified. Thank you for your understanding.


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Contact

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Leah Shi

+1 201 567 8886

leah.shi@cesna.com

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